MDM is designed to consolidate, cleanse, and enrich key
business data from across the enterprise, and synchronize
it with all applications, business processes, and analytical
tools. It includes predefined extensible data models and
access methods with powerful applications to centrally
manage the quality and lifecycle of master business
data. MDM includes many data quality functions that
can, for example, eliminate duplicate data while insuring
correct data attribute survivorship. This results in significant
improvements in operational efficiency, reporting, and
fact based decision-making. When you have many siloed
applications and points of data entry, you need a single
view of the enterprise that is accurate, fully cross
referenced, and real -time. MDM is application neutral,
yet supports OLTP workloads and directly connected
applications.