Partner relationship management

Drive Channel Ecosystem Collaboration with Integrated Partner Relationship Management

NetSuite Partner Relationship Management (PRM) enables real-time information flow that enhances visibility, boosts collaboration between you and your partners and creates a conduit between partners and your organization.

NetSuite gives you full control over every element of the partner-focused sales and marketing process, including joint marketing campaigns, lead management, sales forecasting, pipeline management, order processing, and partner commissions and royalties. NetSuite’s integrated CRM-PRM solution lets you successfully execute a channel strategy while realizing many benefits in terms of expanding revenue, reach and solution augmentation.



Empower partners to thrive- Develop and execute integrated marketing campaigns to deliver qualified leads to the right partners.

Align sales and partners organizations- Unite your partner activities in PRM with sales activities in CRM and with order management into a single application.

Multi-channel communication- Disseminate sales and marketing information across your partner network via email with click-to-destination links to your portal.

Gain real-time visibility- Gain insight into day-to-day marketing and sales activities for better tracking and shorter sales cycles.



Lead management- Enable your partners to register, track their leads, measure acquisitions costs and conversion rates to gain insight into joint marketing efforts.

Joint demand generation- Support your partners' marketing efforts with marketing campaign tracking capabilities, which allow you to monitor and optimize channel programs.

Joint Selling- Enable resellers to place and track orders without having to work through your internal sales staff while providing complete visibility and transparency.

knowledge management and selling- Empower partner organizations to sell and service your customers more effectively by giving them access to relevant information.



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